Thursday, May 07, 2009

Cadence Cycling & Multisport Center Celebrates 5th Anniversary With Mixed Emotions

Business is up at the Philadelphia flagship store for the 5th consecutive year, New York City location is closing

When the doors first opened to the Cadence Cycling & Multisport Center in May 2004, no one had ever seen anything like it. The bi-level retail space and training facility in the heart of the Manayunk section of Philadelphia, Pennsylvania was immaculately designed and uncluttered with artfully displayed premium cycling and triathlon brands. Cadence set out to provide a first-class level of service to customers and the athletes of all abilities that they coach locally and remotely. The concept has proven successful as business grows each year. This month, Cadence marks their fifth anniversary with mixed emotions: business is up twenty percent in the first quarter this year in Philadelphia, but they decided to close the two-year-old New York City location at the end of business on May 17th due to the economic slowdown. The plan will enable the company to refocus their resources on the Philadelphia location and building the remote coaching brand.

Cadence’s New York City location was specifically chosen to be in close proximity to the financial sector and investment banker clientele, which were hit the hardest in the global recession. If Philadelphia was unrivaled in its look and layout, the trendy Tribeca location in New York City was a true marvel. The state-of-the-art retail and training facility was honored last year with a distinguished award of excellence for its design and architecture. In addition to the retail showroom, the training and testing facilities included two gyms designed specifically for endurance athletes, an Endless Pool, room for up to 24 cyclists to take classes simultaneously on CompuTrainers, bike valet and a complete locker room. The venue also houses a café where athletes refuel after workouts.

“It’s a bittersweet time for us at Cadence. We’re proud that our original location continues to flourish, but the New York City location was a victim of the economic downturn. Closing was a very difficult decision to make as we fully believe in the Cadence concept and plan to grow it by opening additional locations in a more favorable economic climate,” said owner Jay Snider. “We created something that didn’t previously exist thus we accomplished what we set out to do by building the finest cycling and multisport center in the world. While it’s tough to leave New York City, Philadelphia will benefit and become even stronger as we reallocate our resources. This will also allow us the opportunity to put more muscle into building our coaching brand nationally.”

With all eyes on Philadelphia on June 7th for the Philadelphia International Cycling Classic, the biggest one-day professional bike race in the U.S., expect Cadence to once again be a hub of activity race weekend. Last year, the center hosted events with Team CSC (now Team Saxo Bank), Cervelo and a question & answer session with Dominique Rollin, a Cadence-coached professional based in Europe who races for the Cervelo TestTeam.

Under the direction of Brian Walton, an Olympic silver medalist, Canadian National Champion and former pro cyclist, the expert team of Cadence coaches designs training programs for pro cyclist Francois Parisen (Planet Energy), the U.S. Marine Corp Triathlon and Running Programs, and cyclists and triathletes across the nation ranging from weekend warriors and dedicated amateurs to elite and professional athletes.

Athletes coached by Cadence are able to take advantage of another Cadence innovation: Cadence TV is home to hundreds of workouts and stimulating videos including some shot with a helmet camera. Athletes personalize their workouts on Cadence TV by specifying their target heart rate and power zones.

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Thursday, May 07, 2009

Cadence Cycling & Multisport Center Celebrates 5th Anniversary With Mixed Emotions

Business is up at the Philadelphia flagship store for the 5th consecutive year, New York City location is closing

When the doors first opened to the Cadence Cycling & Multisport Center in May 2004, no one had ever seen anything like it. The bi-level retail space and training facility in the heart of the Manayunk section of Philadelphia, Pennsylvania was immaculately designed and uncluttered with artfully displayed premium cycling and triathlon brands. Cadence set out to provide a first-class level of service to customers and the athletes of all abilities that they coach locally and remotely. The concept has proven successful as business grows each year. This month, Cadence marks their fifth anniversary with mixed emotions: business is up twenty percent in the first quarter this year in Philadelphia, but they decided to close the two-year-old New York City location at the end of business on May 17th due to the economic slowdown. The plan will enable the company to refocus their resources on the Philadelphia location and building the remote coaching brand.

Cadence’s New York City location was specifically chosen to be in close proximity to the financial sector and investment banker clientele, which were hit the hardest in the global recession. If Philadelphia was unrivaled in its look and layout, the trendy Tribeca location in New York City was a true marvel. The state-of-the-art retail and training facility was honored last year with a distinguished award of excellence for its design and architecture. In addition to the retail showroom, the training and testing facilities included two gyms designed specifically for endurance athletes, an Endless Pool, room for up to 24 cyclists to take classes simultaneously on CompuTrainers, bike valet and a complete locker room. The venue also houses a café where athletes refuel after workouts.

“It’s a bittersweet time for us at Cadence. We’re proud that our original location continues to flourish, but the New York City location was a victim of the economic downturn. Closing was a very difficult decision to make as we fully believe in the Cadence concept and plan to grow it by opening additional locations in a more favorable economic climate,” said owner Jay Snider. “We created something that didn’t previously exist thus we accomplished what we set out to do by building the finest cycling and multisport center in the world. While it’s tough to leave New York City, Philadelphia will benefit and become even stronger as we reallocate our resources. This will also allow us the opportunity to put more muscle into building our coaching brand nationally.”

With all eyes on Philadelphia on June 7th for the Philadelphia International Cycling Classic, the biggest one-day professional bike race in the U.S., expect Cadence to once again be a hub of activity race weekend. Last year, the center hosted events with Team CSC (now Team Saxo Bank), Cervelo and a question & answer session with Dominique Rollin, a Cadence-coached professional based in Europe who races for the Cervelo TestTeam.

Under the direction of Brian Walton, an Olympic silver medalist, Canadian National Champion and former pro cyclist, the expert team of Cadence coaches designs training programs for pro cyclist Francois Parisen (Planet Energy), the U.S. Marine Corp Triathlon and Running Programs, and cyclists and triathletes across the nation ranging from weekend warriors and dedicated amateurs to elite and professional athletes.

Athletes coached by Cadence are able to take advantage of another Cadence innovation: Cadence TV is home to hundreds of workouts and stimulating videos including some shot with a helmet camera. Athletes personalize their workouts on Cadence TV by specifying their target heart rate and power zones.

No comments: