From Maura Lansford (SOAR Communications):
NEW YORK and Madison, Wis. - Dec. 19, 2007- Pacific Cycle, the leading supplier of bikes in the U.S. under brands including Schwinn®, Mongoose® and GT Bicycles®, and Champion System, a manufacturer of customized performance apparel, today announced the signing of a multi-tiered sponsorship and licensing agreement.
Under the terms of the agreement, Champion System will become an official licensee for Schwinn, GT Bicycles and Mongoose cycling apparel and the exclusive technical apparel provider for the GT and Mongoose Pro Mountain and BMX Teams excluding BMX and mountain bike race pants. As part of this strategic alliance, GT Bicycles is also joining Champion System as a sponsor of the Jelly Belly Pro Cycling team.
"Champion System will provide our retailers and pro athletes with the high-quality, fully customized technical apparel they need to be competitive" said Steve Reeds, Executive Vice President and General Manager of Pacific Cycle's IBD division. "Whether you're a shop looking to make jerseys for a club-level team or a company making a special jersey for a World Champion rider, Champion System is a great solution for custom apparel."
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