Friday, November 09, 2007

Kit and Re-doodle

During Interbike week, we caught up with the winner, Joe Yule, of the “Get in the Slipstream” contest, sponsored by Slipstream Sports LLC and its chief venture, the Slipstream/ Chipotle Professional Cycling Team.


With the minor alteration of the addition of a new sponsor, H30, at the center of the jersey, the design looked ready to grace the 2008 peloton. But one of our resident sprockets, Sean Weide (Communications Director for Toytoa-United) pulled a Lee Corso with a "Not So Fast My Friend," and quickly reminded me that Slipstream's 2008 kit would be "based" on the winning design.

Recently, Sean sent us this preview of the final design, which at first glance seems "loosely" based on Joe's winning entry. So we caught up with Joe to find out what happened.


According to Joe, "they wanted to combine two of my designs, which after a process (and me letting them know) that it wasn't going to work. I did a design from a clean slate, and they loved it. So when Jonathan [Vaughters] said they were going to work with the winning designer on the jersey design. He was right. In the end though, I have to admit, I'm pleased! It should look great out there on the road."

So before anyone will see the complete kit on the road, here's the complete and final design [click on the image to enlarge] for all our Crankset readers. Thanks and congratulations again Joe, founder of the graphic design company, Yule Design.

2 comments:

Anonymous said...

interesting

But I am not sure I like the design

Granny's 30 said...

that seems to be the prevailing sentiment...but if Joe and Vaughters are happy with it...do any of our opinions matter? perhaps only for their merchandising

Friday, November 09, 2007

Kit and Re-doodle

During Interbike week, we caught up with the winner, Joe Yule, of the “Get in the Slipstream” contest, sponsored by Slipstream Sports LLC and its chief venture, the Slipstream/ Chipotle Professional Cycling Team.


With the minor alteration of the addition of a new sponsor, H30, at the center of the jersey, the design looked ready to grace the 2008 peloton. But one of our resident sprockets, Sean Weide (Communications Director for Toytoa-United) pulled a Lee Corso with a "Not So Fast My Friend," and quickly reminded me that Slipstream's 2008 kit would be "based" on the winning design.

Recently, Sean sent us this preview of the final design, which at first glance seems "loosely" based on Joe's winning entry. So we caught up with Joe to find out what happened.


According to Joe, "they wanted to combine two of my designs, which after a process (and me letting them know) that it wasn't going to work. I did a design from a clean slate, and they loved it. So when Jonathan [Vaughters] said they were going to work with the winning designer on the jersey design. He was right. In the end though, I have to admit, I'm pleased! It should look great out there on the road."

So before anyone will see the complete kit on the road, here's the complete and final design [click on the image to enlarge] for all our Crankset readers. Thanks and congratulations again Joe, founder of the graphic design company, Yule Design.

2 comments:

Anonymous said...

interesting

But I am not sure I like the design

Granny's 30 said...

that seems to be the prevailing sentiment...but if Joe and Vaughters are happy with it...do any of our opinions matter? perhaps only for their merchandising