Thursday, September 27, 2007

Interbike Expo Day II - Not Your Average Joe

And the winner is...
Joe Yule
of Redondo Beach, CA. Joe submitted the winning design for the Team Slipstream/Chipotle "Get in the Slipstream" 2008 kit design contest. I was backstage at the INTERBIKE Media Center and caught up with Joe before the official announcement on INTERBIKE Media Center Studio/Cycling.tv.

The graphic designer spent approximately 30 hours on his winning design. According to Joe, he won by less than 30 votes of the 7,000 tabulated by the Slipstream/Chipotle website. Joe has a history of designing kits, with several currently out on the road for teams based in California. But he had always dreamed of one day having a kit design in the top tier of cycling.

He was still somewhat in a state of shock and amazement, as he had planned on coming to INTERBIKE on this day anyway. Then again, the whole contest took him by surprise as he wasn't aware of the competition until a friend sent him the information a few days before the submission deadline.

When I informed Joe that not only was his kit going to be in the professional peloton, but with the disbandment of Discovery Channel, his would represent the only American team, he simply shook his head.

Congratulations Joe, who won the team issue Felt bicycle, a kit signed by the entire team, and a seat in the director's car during some races.

NOTE: The only design modification to the winning entry was the replacement of the Chipotle logo on the front and back with another sponsor, H30.

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Thursday, September 27, 2007

Interbike Expo Day II - Not Your Average Joe

And the winner is...
Joe Yule
of Redondo Beach, CA. Joe submitted the winning design for the Team Slipstream/Chipotle "Get in the Slipstream" 2008 kit design contest. I was backstage at the INTERBIKE Media Center and caught up with Joe before the official announcement on INTERBIKE Media Center Studio/Cycling.tv.

The graphic designer spent approximately 30 hours on his winning design. According to Joe, he won by less than 30 votes of the 7,000 tabulated by the Slipstream/Chipotle website. Joe has a history of designing kits, with several currently out on the road for teams based in California. But he had always dreamed of one day having a kit design in the top tier of cycling.

He was still somewhat in a state of shock and amazement, as he had planned on coming to INTERBIKE on this day anyway. Then again, the whole contest took him by surprise as he wasn't aware of the competition until a friend sent him the information a few days before the submission deadline.

When I informed Joe that not only was his kit going to be in the professional peloton, but with the disbandment of Discovery Channel, his would represent the only American team, he simply shook his head.

Congratulations Joe, who won the team issue Felt bicycle, a kit signed by the entire team, and a seat in the director's car during some races.

NOTE: The only design modification to the winning entry was the replacement of the Chipotle logo on the front and back with another sponsor, H30.

No comments: