Wednesday, April 09, 2008

Ritchey Break-Away Bicycles Travel to the 18th Annual Sea Otter Classic

Ritchey to exhibit two new Break-Away bike framesets and various new components at one of the nation's largest bicycle festivals

SAN CARLOS, Calif. - April 9, 2008 - Bicycle component company Ritchey Design announced today it will showcase the two newest framesets in the Break-Away line of bicycles at the Sea Otter Classic, April 17-20 in Monterey, Calif. Ritchey will be located in booth #728 by team parking in the event sponsor area.

The two newest models, the steel single speed road and full titanium mountain framesets, continue to round out the Break-Away line which now offers four road, two cross and one mountain bike models. When fully assembled, these bikes match the performance standards of non-travel bikes.

"Ritchey has seen an enormous increase in the demand for and popularity of adventure travel and Break-Away bicycles and framesets," said Steve Parke, general manager and vice president of marketing for Syncros. "When disassembled, these bikes fit in a 9x27x30 inch travel case, making it an easy fit with airline check in procedures or the back of a compact rental car. Regardless of the model, there is no excuse for leaving your bike at home and not getting a ride in while on a business trip or vacation."

In addition to the latest Break-Away models, Ritchey will also have the following new components on display:

WCS 4 Axis Stem
  • 3D-Net forged, 2014 aluminum alloy for lightweight durability and improved strength-to-weight ratio
  • Specially-designed 4-bolt faceplate controls flex and distributes clamping forces across a larger area
  • Available in the NEW wet white finish
  • Used by HealthNet presented by Maxxis and Tibco Women's Race Team
WCS Echelon Road Pedal
  • Forged alloy, low-profile body and chrome-moly axle results in a lightweight, power transfer efficient pedal
  • Tension adjustable, nylon/carbon claw provides ease of pedal entry and exit
Carbon Drop Style TT Base Bar
  • Full carbon, 3K Carbon bar provides durability with minimal additional weight
  • Non-slip sand textured clip-on clamping areas for lower torque clamp security and wear
  • Compatible with most clip-on bars, provides multiple set up options to conform to any riders' needs
WCS Handlebars with Unidirectional Finish (originally launched at Taipei Cycle Show)
  • Produced maximum durability during fatigue testing
  • Provides more uniform look than carbon ply
  • Available for mountain and road bikes
WCS Carbon Logic II Road Bars
  • Unique drop and reach dimensions for each width of bar
  • Benefits hand position for brake lever access and high speed descents
  • Uses Ritchey's Fit Logic design philosophy for custom bike fitting
Z Max Premonition Mountain Bike Tire
  • New square block tread pattern designed to increase tire grip while shedding mud well
  • Designed with Ritchey VFA (Vector Force Analysis) for optimal knob orientation
For more detailed information about the Ritchey products on display at the Sea Otter Classic, please contact Chip Smith at 801.523.3730 or csmith@soarcomm.com.

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Wednesday, April 09, 2008

Ritchey Break-Away Bicycles Travel to the 18th Annual Sea Otter Classic

Ritchey to exhibit two new Break-Away bike framesets and various new components at one of the nation's largest bicycle festivals

SAN CARLOS, Calif. - April 9, 2008 - Bicycle component company Ritchey Design announced today it will showcase the two newest framesets in the Break-Away line of bicycles at the Sea Otter Classic, April 17-20 in Monterey, Calif. Ritchey will be located in booth #728 by team parking in the event sponsor area.

The two newest models, the steel single speed road and full titanium mountain framesets, continue to round out the Break-Away line which now offers four road, two cross and one mountain bike models. When fully assembled, these bikes match the performance standards of non-travel bikes.

"Ritchey has seen an enormous increase in the demand for and popularity of adventure travel and Break-Away bicycles and framesets," said Steve Parke, general manager and vice president of marketing for Syncros. "When disassembled, these bikes fit in a 9x27x30 inch travel case, making it an easy fit with airline check in procedures or the back of a compact rental car. Regardless of the model, there is no excuse for leaving your bike at home and not getting a ride in while on a business trip or vacation."

In addition to the latest Break-Away models, Ritchey will also have the following new components on display:

WCS 4 Axis Stem
  • 3D-Net forged, 2014 aluminum alloy for lightweight durability and improved strength-to-weight ratio
  • Specially-designed 4-bolt faceplate controls flex and distributes clamping forces across a larger area
  • Available in the NEW wet white finish
  • Used by HealthNet presented by Maxxis and Tibco Women's Race Team
WCS Echelon Road Pedal
  • Forged alloy, low-profile body and chrome-moly axle results in a lightweight, power transfer efficient pedal
  • Tension adjustable, nylon/carbon claw provides ease of pedal entry and exit
Carbon Drop Style TT Base Bar
  • Full carbon, 3K Carbon bar provides durability with minimal additional weight
  • Non-slip sand textured clip-on clamping areas for lower torque clamp security and wear
  • Compatible with most clip-on bars, provides multiple set up options to conform to any riders' needs
WCS Handlebars with Unidirectional Finish (originally launched at Taipei Cycle Show)
  • Produced maximum durability during fatigue testing
  • Provides more uniform look than carbon ply
  • Available for mountain and road bikes
WCS Carbon Logic II Road Bars
  • Unique drop and reach dimensions for each width of bar
  • Benefits hand position for brake lever access and high speed descents
  • Uses Ritchey's Fit Logic design philosophy for custom bike fitting
Z Max Premonition Mountain Bike Tire
  • New square block tread pattern designed to increase tire grip while shedding mud well
  • Designed with Ritchey VFA (Vector Force Analysis) for optimal knob orientation
For more detailed information about the Ritchey products on display at the Sea Otter Classic, please contact Chip Smith at 801.523.3730 or csmith@soarcomm.com.

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