ROCK THE CURE FOUNDATION TEAMS UP WITH ROCK RACING FOR TOUR OF CALIFORNIA
What: Rock the Cure and Rock Racing are providing a once in a lifetime opportunity to underprivileged children at this year’s Tour of California. Hosted by two of the sport’s brightest stars, Rashaan Bahati and Kevin Kline, these children will experience the intense competition, be part of the action, and feel the camaraderie with the Rock Racing team of young, fearless, world-class cyclists. In Sacramento and Solvang, two separate groups of children will get an up-close view of the race, experience the special festivities, meet the cyclists and receive exclusive Rock Racing & Rock the Cure products. As part of each day, Rock the Cure is donating $10,000 to after school programs in both cities on behalf of Rock the Cure and Rock Racing.
When: Tuesday, Feb. 19, 2008 Finish of Stage 2 (Estimated time of arrival: 2:13 p.m-2:54 p.m.) Friday, Feb. 22, 2008 Stage 5 Individual Time Trial (Start: Noon to 2:50 p.m.)
Where: The State Capitol, Sacramento, CA (Stage 2), Mission Drive at First Street, Solvang, CA (Stage 5)
About Rock Racing: Rock Racing is an eclectic team of powerful, world-class athletes who are redefining professional cycling through incredible teamwork and a flamboyant flair never before seen in the pro peloton. Created in 2007 and sponsored by Rock & Republic CEO and Head Designer Michael Ball, the team rapidly became a fan favorite through its thrilling racing action, cunning tactics and winning tradition. It also redefined the look of the pro cycling team uniform with jerseys and shorts that seemingly changed from race to race. In 2008, Rock Racing hits the road with a singular vision: to be the No. 1 cycling team in the United States. The team competes in UCI and USA Cycling-sanctioned races on both the road and track and will be represented at the 2008 Olympics in Beijing. Additionally, Rock Racing sponsors successful women’s and junior racing teams that are making headlines on a local level and paving the way for a bright future for the sport.
About Rock the Cure: Rock the Cure is the philanthropic division of Rock & Republic and the realization of a charitable giving model that can make a genuine difference. Exemplifying the way corporations should give back, CEO & Creative Director Michael Ball has created specialty items from each collection, everything from shoes to denim, to directly support Rock the Cure. One hundred percent of profits generated from these specialty items directly benefit deserving charities making this endeavor a continuous journey with amazing effects.
About Rock & Republic: Rock & Republic is a premium luxury lifestyle brand. Every piece in the collection is constructed from the highest quality fabrics and tailored with perfected signature cuts. The brand is infamous for its progressive, edgy rock movement style – a modern homage to the great sounds and feel of Rock. Emphasis on modern, sexy silhouettes and custom fits garners Rock & Republic the coveted accomplishment of hitting key trends while staying true to classic styles.
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