Komen Cruiser Rolls for a Good Cause

Campus Cruisers Produces First Cause-Branded Bicycle


Boulder, Colo. — People who support Susan G. Komen for the Cure®, the world’s largest breast cancer advocacy organization, have a new way to be engaged in the breast cancer movement.

Campus Cruisers is the first company to produce an entirely cause-branded bicycle, the Komen Cruiser, for which a portion from the sale of each bike will be donated to Komen for the Cure to help fund life-saving breast cancer research, education and community outreach projects.

“This is a unique way for people to show their commitment to a special cause and have fun doing it,” said Brian Searchinger, the founder of Campus Cruisers. “Riding is part of an active lifestyle and it’s the ultimate “green” transportation”

For each sale of a Komen Cruiser, Campus Cruisers will donate at least $25 and up to $100 to Susan G. Komen for the Cure. Ambassador Nancy G. Brinker founded the organization 27 years ago in memory of her sister, and today it is the largest source of nonprofit funds dedicated to finding the cures for breast cancer.

“The Komen Cruiser is the perfect symbol for what our organization does every day as we’re racing to the cures for breast cancer,” said Elizabeth Chandler, a corporate relations manager at Komen for the Cure. “We encourage people to lead healthy lifestyles and be physically active, and this bicycle is a great way to do just that while supporting the breast cancer movement.”

Each feature on the Komen Cruiser was designed to capture the Komen spirit— from the streaming ribbon graphics to the stylized K head badge and the customized pink ribbons on the fenders.

The Komen Cruiser is available in two models. The one-speed, steel bike retails for $299; the three-speed, aluminum edition retails for $499.

Komen Cruisers are available at select bicycle dealers and by ordering directly through the Campus Cruisers website, www.campuscruisers.com, or by calling (303) 442-0280.