Ritchey Design Unveils Superlogic Carbon Road Wheelset at Interbike 2008

Ritchey introduces its first high-end carbon wheel set, incorporating exclusive Lew Racing rim technology

SAN CARLOS, Calif. -- Ritchey Design, a leading developer and manufacturer of high-quality road and mountain bike components, today announced it will debut the Superlogic Carbon Road Wheelset, the company's latest wheel design, at the 2008 Interbike Expo, being held September 24-26, 2008, in Las Vegas.

The Superlogic Carbon road wheelset marks Ritchey's first move into the high-end carbon wheel category and includes patented pending, exclusive rim technology from Lew Racing.

"The technology behind the Superlogic Carbon road wheels is a result of two companies who are historically known for innovation and proven performance," said Steve Parke, general manager and vice president of marketing for Ritchey. "Between the Ritchey World Championship Series (WCS) front and rear hubs and the patented carbon lay-up process on the Lew rims, the end customer gets the perfect balance between weight, fatigue resistance and ride quality."

The new Ritchey Design Superlogic road wheelset consists of Ritchey's WCS cold-forged hubs laced with DT Swiss bladed spokes mated to uni-directional, high-modulus carbon fiber/boron rims. The rims are manufactured using Lew Racing's proprietary DEX-LCM molding process, which combines premium quality, 100-percent high-modulus carbon fiber and fatigue resisting boron to produce very light weight, exceptionally strong, yet compliant rims.

Superlogic Wheelset Specifications

• Rims - Exclusive uni-directional, 100 percent high-modulus carbon mixed with boron
• Rear Hub - WCS V4 (24-hole, cold forged, precision bearings, alloy freehub body)
• Front Hub - WCS V3 (20-hole, cold forged, precision bearings, round flanges)
• Skewers - New WCS model, new aero shape with high-force closure cam action
• Spokes - DT Swiss bladed (Radial front, 2-cross rear)
• Nipples - Alloy ball nosed nipples with NYLOK BLUE PATCH™ threads
• Assembly - Handbuilt at Ritchey Design California
• Estimated Weight - Sub 1,100 grams
• Available - January 2009
• MSRP - $2,800/set (Tubulars), $4,300/set (Clinchers) 2009 Superlogic Carbon

Road Wheelset is the result of an exclusive partnership between Ritchey Design and Lew Racing for 2009.

"We consider our relationship with Ritchey an opportunity to work with one of the most respected names in cycling," said Paul Lew, founder and president of Lew Corporation. "Working together is a great opportunity for both companies and the ultimate winner is the cyclist."

The Superlogic Carbon road wheelset will be on display at the Ritchey booth (#3325) during the indoor portion of the Interbike Expo.

Media who are interested in setting an appointment to interview Steve Parke from Ritchey Design or Paul Lew from Lew Racing are encouraged to contact Chip Smith at 801.523.3730 or csmith@soarcomm.com.