Interbike Renews Support for IMBA

Interbike, producers of one of the world's leading bicycle trade shows, has renewed its support for the International Mountain Bicycling Association (IMBA), the world’s largest mountain biking advocacy group. The contribution includes financial support for IMBA’s network of model trail systems, and for IMBA programs that bring riding opportunities to kids in urban communities.

Interbike is also providing in-kind support for IMBA’s annual industry breakfast, slated for Thurs., Sept. 25, at 7:30 AM in the Sands Rooms 106-107 during the Interbike International Bicycle Expo in Las Vegas. Attendees can RSVP for the breakfast (requested, but not required) online.

“Interbike is excited to help IMBA showcase its efforts and build support for the bicycle industry,” says Show Director Andy Tompkins. “IMBA programs put incredible trails on the ground and attract new riders to the sport. The breakfast provides a perfect opportunity for Interbike and the rest of the industry to show support for IMBA’s accomplishments.”

IMBA’s executive director Mike Van Abel says the group will deliver a powerful message in Las Vegas. “We promise you’ll leave our breakfast feeling inspired about the great strides IMBA is making,” says Van Abel. “Our latest projects pull together private and public interests to deliver purpose-built mountain bike trails on an unprecedented scale, which will provide a serious boost to the bicycle industry.”

IMBA and its affiliated group, the Color Country Bike Patrol, will supply medical and mechanical support for riders during Interbike’s OutDoor Demo (Sept. 22-23). Kona Bicycles and FOX Racing Shox will also host an IMBA membership drive during the show, including a happy hour celebration and bike giveaway at the Kona booth (#575) at 5 pm on Thurs. afternoon.