BOULDER CITY, Nevada - North American and International bicycle retailers visited Bootleg Canyon in Boulder City, Nevada Monday as part of the 2008 Interbike OutDoor Demo (the first day of the two-day event.) The OutDoor Demo kicked off a week-long trade show, conference and exposition full of cycling-related product demonstrations, launches, seminars, clinics, advocacy outreach and networking.
The Outdoor Demo's expo area includes more than 64,000 net-sold, square-feet of booth space and provides valuable interaction time for manufacturers with retailers and retailers with the product.
"Our booth was literally slammed all day with retailers specifically checking out our gravity bikes," said Chris Conroy, president of Yeti Cycles. "Because of the great shuttle services and the trails at Outdoor Demo, our retailers have a unique chance to test the heavy- duty downhill bikes that they would not at any other venue. I loved looking up throughout the day and seeing every one of our 60 demo bikes out on the trails."
Retailers from all over North America and several international retailers got the chance to test bikes and accessories before making crucial buying decisions for the upcoming year. This year, in addition to the new products and technology for mountain, road, BMX and recumbent bikes, retailers noticed a new focus on urban, commuter and electric bikes.
"In our store, we have seen a dramatic increase in the number of requests for commuter and electric bikes this summer," said Richard Marquis, a retailer from Javelina Cycles in Phoenix, AR. "After spending a day at Demo, it is good to see that the exhibiting manufactures understand our need for urban style bikes that are not just targeted at enthusiast riders. Our staff had a very productive day demoing several bikes."
"The first day of OutDoor Demo was busier than last year," said Lance Camisasca, Interbike industry consultant. "We are very happy with how things are going so far and look forward to another busy day at the OutDoor Demo."
The OutDoor Demo was held in Bootleg Canyon on Monday and Tuesday, September 22-23 from 9:00 a.m. to 5:00 p.m. The indoor portion of the show, the International Bicycle Expo, runs Wednesday through Friday, September 24-26 at the Sands Convention Center in Las Vegas, Nevada.
Key sponsors of the 2008 Interbike OutDoor include:
- Cervélo - Road Demo Loop Start House
- Fox Racing Shox - Suspension Tuning Support
- GUsports - Official Energy Gel
- Hutchinson Tires - Tour of Lake Mead sponsor
- Mavic - Road Demo Loop Tech Support
- Park Tool - Rider Cooling Station
- Pedro's - Bike Wash and Environmental Sustainability
- PowerBar - Official Energy Food
- Save Our Soles - Schwag Bag Contributor
Photo: Leonard Basobas
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