The 2009 Bicycle Leadership Conference to be Held during Sea Otter Classic Through 2011

The Bicycle Product Suppliers Association announces new dates, location and conference director for the 12th annual BLC event

Montgomeryville, Pa. - In an effort to better leverage networking opportunities and industry leadership attendance, the Bicycle Product Suppliers Association (BPSA) today announced it signed a three-year agreement with the Sea Otter Classic to host its annual Bicycle Leadership Conference (BLC) in conjunction with the cycling festival through 2011.

The 2009 BLC will be held April 15-17, 2009 at the Sea Otter host hotel, the Embassy Suites in Seaside, Calif. The 2009 Sea Otter Classic will be held April 16-19 at the Laguna Seca Recreation Area in Monterey Calif., and is considered the world's largest cycling festival.

"Aligning ourselves with the Sea Otter Classic, a well-attended and highly relevant cycling-focused event, is one way we can further support our attending membership and improve the effectiveness of our conference," said John Nedeau, president of the BPSA and vice president of global sales for SRAM. "Because many of our members also attend the Sea Otter Classic, we are confident that by combining the two events we will boost attendance from manufacturers and suppliers alike."

This year's conference topics will further expand on last year's BPSA Research Project - "Opportunities and Challenges in the Bicycle Industry - Strategic Growth, Retail Execution, and Collaboration"- specifically focusing on opportunities to improve industry awareness, distribution and product portfolios.

Event discussions during BLC 2009 will also focus on improving communication about the growing number of industry organizations and advocacy groups, their individual missions and how manufacturers can better work with these groups to support the broader goals of the industry.

In addition to research results, panel discussions, breakout groups and networking opportunities, the conference will again offer improved bike rides and the industry's most prestigious golf tournament. The BLC will again host the BRAINy awards dinner presentation.

"The Bicycle Leadership Conference is important to the future of our industry," said Frank Yohannan, president and CEO of the Sea Otter Classic. "Only through strong leadership can we identify our challenges and plan a strategy of growth and expansion. All of us at the Sea Otter Classic welcome the opportunity to support this event and further grow the sport of cycling."

While the BPSA will continue to determine the conference topic and content, the Sea Otter Classic has retained the services of Lifeboat Solutions' Lance Camisasca as conference director for the event. Camisasca's experience in the cycling industry as Interbike show director for ten years and his industry contacts will be invaluable in managing the registration, logistics and marketing for the conference.

"The idea for Sea Otter to host the 2009 BLC is brilliant," Camisasca said. "I look forward to helping shape a memorable and purposeful BLC event by integrating the conference components with Sea Otter Classic's activities and events."

For more information about sponsorship opportunities, event agenda or registration for the 2009 Bicycle Leadership Conference, please contact Lance Camisasca at lance@lifeboatsolutions.com.