SAN CARLOS, Calif. - Ritchey Design, a leading developer and manufacturer of high-quality road and mountain bike components, today announced the launch of its new consumer Web site, which includes the ability to purchase products online with fulfillment through independent bicycle retailers.
Ritchey Design offers a wide range of "cockpit" components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable ride, a philosophy Ritchey calls, "Fit Logic." Ritchey Design also offers a complete line of innovative products ranging from saddles to carbon wheels for professional racers and the serious weekend rider. With the new Web site, consumers will be able to easily purchase Ritchey products with the help of Ritchey Design's extensive network of authorized retailers.
"More and more consumers are using the Internet to find the products they need," said Steve Parke, general manager and vice president of marketing for Ritchey Design. "Ritchey's authorized retailers provide knowledgeable service and are key to helping cyclists get the most from their bikes. There is no other substitute for the service of a good independent retailer. The new Ritchey site will help consumers find the products they want, along with the service and support of a shop."
When consumers place an order through www.RitcheyLogic.com, orders are posted in a special queue. Within one business, authorized Ritchey retailers, with product in stock, will ship those orders within 24 hours. Open orders not selected by retailers revert to Ritchey Design for fulfillment.
The new site features detailed information about Ritchey Design products, sponsored teams, news, cycling tips and a blog. Online purchases are only available to consumers in North America, and sales of Ritchey's line of Break-Away travel bikes will not be available when the new site launches.
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