Ritchey to Build and Strengthen North American OEM Partnerships

Ritchey to display unidirectional carbon fiber products and Syncros "grunge" graphics at Taipei International Cycle Show, March 13-16, 2008

SAN CARLOS, Calif. - March 10, 2008 - Ritchey Design, a leading developer and manufacturer of high-quality road and mountain bike components, today announced it will participate in the trade-only Taipei International Cycle Show (Taipei Cycle 2008) taking place March 13-16 at the Taipei World Trade Center Nangang Exhibition Hall.

"Ritchey Design, Inc., which services OEM sales to North American bike brands, has enjoyed sales growth in this category of our business over the last three years," said Steve Parke, general manager and vice president of marketing for Ritchey Design. "We would especially like to acknowledge the fine bands that helped us attain this growth. Fuji, GT, Haro, Masi, Jamis, Guru, Felt, Marin, Redline, Van Dessel, Novara, Schwinn, Mongoose Pro, Norco, Ironhorse, Santa Cruz, Turner, Pivot Cycles and Brodie."

During the show, Ritchey will exhibit new versions of the Logic II Carbon road bars, Evo SL carbon road handlebars, WCS Carbon Flat and Carbon Rizer mountain bike handlebars, each using a carbon fiber with unidirectional weave. The unidirectional weave provides a better mix of strength and stiffness while reducing weight at the same time.

"In addition to reinforcing relationships with the U.S. brands we serve, the Taipei Cycle Show is an opportunity for us to introduce new concepts and product finishes for 2010 models to our attending partners," Parke said. "We also have the opportunity to build focus and excitement for the Ritchey road and mountain bike handlebars using hi-strength "UD" unidirectional carbon fiber and the Syncros grunge graphics we will launch during Interbike '08."

Hailed as the largest bicycle industry exhibition in Asia and the third largest in the world, the Taipei International Cycle Show (www.taipeicycle.com.tw) is open to manufacturers, suppliers and distributors interested in expanding overseas sales networks. This year's event boosts more than 2,700 booths and will host 700 foreign and domestic companies during the four-day exhibition.

For more information about Ritchey Design's involvement in Taipei Cycle 2008, please contact Chip Smith at csmith@soarcomm.com or 801.523.3730.