On the first day of Christmas the Crankset gave to me:
Shimano and Campy compatible "enhancement" brake HUDZ.
Back stage at the Interbike Media Room, I ran into Lance Johnson and Jason Myers of Groupe de Tete. The Boulder, CO based company specializes in "custom fabricating a range of items to make your bike truly singular and unique." I was one of the few who was privy to the unveiling of their new customized cycling product, HUDZ.
The Shimano and Campagnolo compatible "enhancement" brake hoods have since been featured and reviewed by the likes of Cyclingnews and PezCycling News.
While these reviews showed how HUDZ can make your current steed look uniquely and distinctly your own, or make a brand new bike that much sexier, neither spoke to the philanthropy behind it. HUDZ are truly the cycling product that gives back.
A portion of the sale, for specific colors, is tied to a charity.
Brugge Black - Autism Research Institute
Bastogne Blue - Building for Bikes Foundation
Ghent Gray - Big Brothers Big Sisters
San Remo Green - 1% for the Planet
Paris Pink - Susan G. Komen Foundation
Roubaix Red - Sickle Cell Research
Wallonne White - Foundation Fighting Blindness
Vlaanderen Yellow - Lance Armstrong Foundation
During this season of giving, isn't it nice to know that such a simple cycling related addition can actually be multiplicitous. HUDZ can be found at www.grabthehudz.com.
Photo: Leonard Basobas
1 comment:
I love the concept and donating a portion of the sales proceeds to charities is generous.
On the aesthetic front, there's some room for improvement (the logo, the texture of the rubber, the finishing on the edges).
I own a pair that I briefly fitted on campy record shifters. Briefly because they didn't fit snug enough and slid about on the neck of the shifter.
The aesthetic shortcomings are forgivable (particularly at the price charged), but the loose grip could prove dangerous.
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