ELEMENTAL Action,
A guest review of The Warmfront,
The 3rd Edition of the Cyclepassion - Bicycle Calendar,
Stocking stuffers from Three Story Press, and
Shimano and Campagnolo compatible "enhancement" brake HUDZ
Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.
The proverb above, attributed to Lao Tzu, has been used in a variety of context. Its meaning, however, is simple: given the education or necessary tools, an individual can become a self steward.
Elemental Action
Extrapolated out to environmental issues, the words of Lao Tzu speak to the mission statement of Elemental Action. The environmental consulting and marketing firm was created by professional cyclist, Amber Rais, to "provide the best quality service to empower environmentally and socially responsible action, inspire creative problem-solving for positive change, and cultivate a shared sense of accountability and stewardship."
As a professional cyclist, Amber realized through the course of her work that "there were many aspects of my job that are necessary, but that do not align with my principles of minimizing my
ecological footprint."
So she set out with the goal "to help as many athletes and teams as possible integrate principles of social and environmental responsibility into their team practices, by doing the research and legwork for them."
From the EA website:
If you're a cyclist, you probably love turning the pedals through rolling hills, along a rugged coastline, or over a majestic mountain pass, enjoying the scenic views, fresh air and euphoric feeling of your effort. Sports allow us a unique way to experience and to appreciate the beauty of the outdoors. Elemental Action exists to empower you and your team with resources to act on that appreciation and to become better stewards of our treasured landscapes.
RESOURCES FOR ACTION
EA provides reliable tools for positive action. We help you define a strategy for environmentally sustainable initiatives based on your goals, and we complete the research and legwork to bring that plan to fruition, saving you time and energy.
RECOGNITION YOU DESERVE
EA promotes your team’s environmental leadership in a win/win fashion. We amplify your team's media exposure with positive PR, and through your example, inspire others to act for positive change. Your team benefits from great PR, and you're doing a great thing for
the environment.
For more information about EA and the services the firm provides, or to set up a consultation, visit the Elemental Action website.
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