Running of the OBL

Can't separate yourself from Our Boy Lance, who's running in the 2006 ING New York City Marathon Sunday?
Well, now there's RunnerCam, which allows viewers to track specific participants -- like Lance Armstrong -- throughout the entire marathon.
NBCSports.com is working with MediaZone to provide this live online coverage of the Marathon Sunday starting at 9:30 a.m. ET., the first time in the 26-year-history of the event that it will be broadcast on the Internet.
Actually, there are two viewing options: the "RunnerCam" and "LanceCam."
LanceCam is a dedicated camera that will track the seven-time Tour de France champion and cancer survivor as he runs a marathon for the first time. Fans can watch OBL for the first 30 minutes free of charge -- then continue watching him finish the race for $4.99 (you thought this would be free?!).
If you have a horse in the race, RunnerCam allows friends, family members and race enthusiasts to enter the bib number of any of the 37,000 race participants. They then receive a notification when the runner is approaching and passes three camera equipped points along the course for -- again for $4.99. The price includes all five camera feeds, "RunnerCam" interactivity, real-time leader boards, and the ability to watch live or on demand.
How long before you can keep a camera on anyone at anytime for $4.99?