Fool Me Once

I just happened to be cleaning out the email inbox, when I stumbled upon an April 1st mailing from World Cycling Productions that I hadn't opened. Enjoy! (Yes there's a reason why I choose to ride the 30 tooth - SLOW)



A closer look...


Steve Hed hand casts each wheel from extra virgin Minnesota taconite. The new HED Stalingrad. The world’s first cast iron wheel.

Light doesn’t always mean right.

Ever wish you could soar down a mountain like Paolo (Il Falco) Salvodelli? Are your descents as slow as Beloki’s and equally as frightful? Well fear not. Adhering to his philosophy of “optimal wheel choice tailored for the factors inherent to each particular race”, Steve Hed has once again forged ahead in developing a revolutionary new approach to wheel design hand casting each wheel from extra virgin Minnesota taconite.

In tribute to the Red Army - whose brave few (1.7 million) surrounded and steamrolled the frozen remnants of the invading German 6th Army at Stalingrad - and, in keeping with the success of our Bastogne wheel - we proudly offer the ultimate descent wheel.

With a weight just under 47 pounds, you too will be able to descend like a Russian submarine. And when riders hear you rumble up behind them - demanding their surrender - you’ll surely hear them mutter to each other “... get the hell out of the way, this guy is nuts...!”