It was a phrase that was brought to light in Daniel Coyle's book "Lance Armstrong's War," and how Our Boy Lance [Armstrong] used to describe the things he liked.
One way to look at this room was to imagine all the stuff that was not here-the millions of dollars in bike frames, wheels, helmets, and shoes that had failed to pass the through the needle's eye of the Armstrong standards. Everything in here had been sorted, tested, and stamped with the highest mark of excellence, namely that it had officially been designated by its curator as The Shit. That's what Armstrong called something he liked, and when he really liked something, an event which happened perhaps three times a year, he granted that item his ultimate accolade: he said it will kill them.The Crankset's list of The Shit is dynamic. As we find new [and better] things, we will update the list; adding and subtracting as we see fit.
Here then, outlined in white halogen light, lay the Museum of Shit That Will Kill Them. There, glistening silver on the workbench, were the new Nike shoes with the Texas flag on one buckle and the world-champion rainbow insignia on the other.
Bicycles
Vanilla
Independent Fabrication
Ahrens
Periera
Pegoretti
Colnago
Kuota
BMC
Seven
Cervelo
Cannondale
Trek
Bianchi
Van Dessel
Fuji
Bare Knuckle
Hoops & Such
Mavic
Zipp
Flashpoint
Fulcrum
Campagnolo
Continental
Tufo
Hutchison
Saddles
Brooks
Terry
Selle Italia
Bits & Pieces
Chris King
Campagnolo
Shimano
FSA
Keywin
LOOK
Park Tools
Boeshield T9
Optics
Oakley
Tifosi
Specialized
BBB
Soft Goods
Twin Six
Swobo
R.E.Load Bags
Lids
Giro
Limar
Shoes
Carnac
Sidi
Lake
Vanilla
Independent Fabrication
Ahrens
Periera
Pegoretti
Colnago
Kuota
BMC
Seven
Cervelo
Cannondale
Trek
Bianchi
Van Dessel
Fuji
Bare Knuckle
Hoops & Such
Mavic
Zipp
Flashpoint
Fulcrum
Campagnolo
Continental
Tufo
Hutchison
Saddles
Brooks
Terry
Selle Italia
Bits & Pieces
Chris King
Campagnolo
Shimano
FSA
Keywin
LOOK
Park Tools
Boeshield T9
Optics
Oakley
Tifosi
Specialized
BBB
Soft Goods
Twin Six
Swobo
R.E.Load Bags
Lids
Giro
Limar
Shoes
Carnac
Sidi
Lake
No comments:
Post a Comment